Honda Ireland has shown an impressive growth since the year 2003, and this greatly reflects in their sales too, according to the company. Reportedly, their sales have gone beyond the 4,000 mark by the end of the month of October, making the company reach a milestone in the industry. This equates to a 13 percent increase compared to the same period in 2006. The year 2007 is yet the best that Honda Ireland has seen since its establishment in 1985, based on the company’s over-all performance and sales results.
The Japan-established company expects its worldwide sales to reach at least a ten percent increase for the whole duration of 2007. After the company’s Ireland arm showed great enthusiasm to reach this goal, the company expects a 19 percent increase in their European sales.
“The development of Honda's critically acclaimed diesel engine and more recently the innovative introduction of 'Hybrid' technology in the Civic 4 door range are key to the brand's success in Europe and consequently in the Irish market over the coming years,” Frank Kennedy, Sales and Marketing Director of Universal Honda said in an interview by Galway Independent. “The key to achieving this sharp increase in sales is in the development of some new products equipped with innovative environmentally friendly technology. The introduction of more 'hybrid' powered cars in 2009 along with the introduction of products equipped with Honda's new Idec Clean Diesel engine will not only influence our sales growth but also help to reduce the Honda carbon footprint in our market and realize the corporate aspiration of achieving average carbon dioxide (CO2) emissions of 140gm/km by 2009.”
